Essays and Musings on Animals and Society

Friday, July 04, 2008

Getting Used to New Foods, Continued 

[Updated 7/15/2008, 10:50pm]

This will be a multi-parter...

OK, show of hands. To the vegans—and perhaps anyone who abstains, even partially, from meat and/or dairy: Has this happened to you...

You make a recipe for some function, maybe it's an office potluck. You bake brownies or make a cheesecake. It's delicious. It uses tofu. You bring it to the function, you unveil it; it looks beautiful. You mention that it has tofu. "Eww!! Tofu!!" at least one person says—or shrieks. As if it came from the bathroom floor, or was devised by a mad scientist. Now, mind you, these same people might eat hot dogs, which may contain snouts, feet, viscera, and assorted body parts—some with tumors and pus-filled sores—from slaughterhouses that brutally killed suffering animals. But they run from tofu—made from plants—as though it were some life-sapping poison. Why the fear and drama?

The scenario continues. The next week or month—maybe for the same people!—you make the exact same dish. You don't mention a word about tofu. If someone asks, you compliment them on their tie or fingernail polish, or make a witty remark about The Office, starring Steve Carrell. Or you lie; "No tofu," you tell them. Everyone loves your dish; there's not a bite left.

Here's another, related scenario. You bake some cookies for a party or get-together. You label them "vegan." Some people avoid the cookies because they say "vegan." The cookies might not have tofu, or soymilk, or Earth Balance, or anything even slightly unfamiliar to people in them.

You have another function the next night. Mixed crowd, as before. You make the exact same recipe. No label this time. You just put the cookies out there. Everyone eats them.

Here's a less dramatic situation. You make dinner for a friend, or for your partner, spouse, or roommate. It has some new ingredients to him/her, but not even tofu, just some new vegetables, maybe kale and Swiss Chard. Maybe some coconut milk. You serve it — voila. He/she says "Mmm, smells good. what's in it?" You decide not to tell him/her until after dinner; you say "Just some vegetables and spices. Go ahead, it's getting cold." You decide to delay revealing the ingredients because you know—maybe from past experience—that the other person might very well "decide" beforehand that they don't like it, or will develop instant skepticism, solely on the the basis of hearing that there are unfamiliar ingredients in the dish.

Does this scenario sound familiar?

I once saw someone refuse a raffle prize of "vegan dark chocolates." Her reason? "I'm not vegan."

Okay...Why the irrational, and sometimes over the top reactions?

A full exploration would require many posts and lots of discussion. So here are the first two explanations that come to mind:

What else?

How can we help people overcome these fears and self-imposed limitations? Again, a full discussion would eventually delve into animal advocacy strategies, anthro-sociological analysis, and whatnot. For now, let me take a stab at some practical options. This is not meant to be exhaustive, and I welcome your contributions.

Next: A vegan meat substitute that can fool almost anyone when used in recipes and can work nicely in almost any meat-eater's menu.

To be continued...

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Wednesday, April 09, 2008

To Meat-Eaters: Easy Ways to Reduce Meat Consumption While Retaining Your Comfort Foods, Part 30 

Cooking Specific Vegetables
This ends our vegetable-by-vegetable section. Next, I'll post a quick index to each of the vegetable posts in this section. Then, it's onto whole grains, with a few diversions to mix it up.

To be continued...

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Thursday, January 31, 2008

To Meat-Eaters: Easy Ways to Reduce Meat Consumption While Retaining Your Comfort Foods, Part 17 

Cooking Specific Vegetables

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Tuesday, January 15, 2008

To Meat-Eaters: Easy Ways to Reduce Meat Consumption While Retaining Your Comfort Foods, Part 12 

Cooking Specific Vegetables

Next: Encore performance...

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Tuesday, December 25, 2007

To Meat-Eaters: Easy Ways to Reduce Meat Consumption While Retaining Your Comfort Foods, Part 4 

Some Preliminaries
Not every suggestion here will please, or be relevant to, everybody. We each have individual tastes and unique time, budget, and accessibility constraints. What I'm going to try do, for most of this series, is present suggestions and recommendations that will be applicable to most people, most of the time.

Every reader is going to already know some of what I say here. My hope, and my goal, is that there is enough new—and usable—information in this series to make it worth your while.

Feel free to comment (or email me) on this series. I try to answer all non-spam correspondence.

Cost
For the most part, and within reason, I'm going to ignore cost. In general, you can feed yourself with nutritious food and be perfectly satisfied more cheaply on a vegetarian diet than on a meat-heavy diet. And that's before you get into the long term costs from increased risk of obesity and deteriorating cardiovascular function when you eat too much meat and cheese—heart bypass surgery and lifetime prescriptions are expensive.

But there's something to said for convenience, for which you usually pay a premium, so I'm not going to overlook items such as takeout meals, frozen dinners, and prepared dishes from the deli.

There are a few general rules for saving money on food purchases:

General Tips For Eating Less Meat, Dairy, and Junk
Next: Overall tips to increase the amount of fruit, vegetables, whole grains, and legumes, respectively, in your diet.

To be continued...

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Wednesday, December 12, 2007

You Don't Have to be Jewish to Like This a Latke 


Honey, the latkes are almost ready!

Latkes are sort of like a Jewish version of potatoes O'Brien, and they are a traditional food at Hannukah. There's about three-quarters of a shopping day left before the end of Hannukah, so just in the nick of time I found Isa's recipe for latkes. They were super-tasty and filling and my wife and I had them with applesauce. I made a simple spinach salad for something green, and for dessert we split a big chocolate chip cookie, which actually looked like a latke from about ten feet away.

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Sunday, November 18, 2007

Culinary Activism to People Who Don't Cook 

I'm all for sharing tasty vegan creations with non-vegans as a form of gentle activism; it can really change skeptics' opinions about vegan food. It sort of completes the circle: You may tell someone about the horrors of factory farms and the moral wrongness of killing sentient beings for pleasure. In your outreach, you may even address how people cling to eating habits and fear any large-scale change in their diets, especially one which may generate criticism from family and peers. But unless the person to whom you're advocating veganism is confident that a vegan diet is tasty and satisfying, he or she may stick to familiar, well-known, comfortable eating patterns. Wonderful dishes from your vegan kitchen may shatter others' preconceptions that vegan food is bland and boring or lacking in variety or substance.

By the same token, I totally support lending out vegan recipe books and pointing people to vegan recipes on the Net. Cooking vegan food is fun on the surface and meaningful deep down: You create tasty meals and to the fullest extent possible refrain from participating in violence. Vegan dishes also tend to be "green." Vegan meals are peaceful and deeply satisfying. And diverse: If inclined, you could cook something substantially different for every meal.

But what about folks who don't cook much, either because they don't like to or because they don't have time? While your fancy dish may impress them, and even convince them that vegan food can be delicious and filling, if they're not ever going to make it or anything like it, some of the value of the outreach is lost. It doesn't do too much good to lend a vegan cookbook to a non-cook, either.

I know a lot of people who rarely cook, whose dinner choices typically rotate among microwaved frozen meals, carry-out, sandwiches, super-easy staples like pasta with a jar of sauce, and cereal. Their cookbooks sit on the shelf. It's important that we address this constituency, too.

So --

Yes, this is all rather pedestrian (except for the restaurant option). There won't be any pretty pictures of these foods in cookbooks or gourmet food blogs. But most of the people I know—especially the non-vegans—more or less eat this way and no change is in sight. We have to meet people on their home turf. The harried office worker and parent, the "Lean Cuisine" crowd -- we're talking huge numbers of people, and they deserve our attention, too. They don't have the time or inclination to be chopping vegetables or greasing a casserole dish and putting it in the oven after a long, hard day. Instead, they open the freezer door and look for something instant, or stop at the takeout place on the way home. Cookbooks and recipes with more than half a dozen ingredients or that take more than a half hour will be ignored—no matter how scrumptious the result.

Rule of thumb: Only share stuff with skeptics or the uninitiated that you think is delicious. Since many non-vegans are predisposed to think that vegan food is lacking in taste or is otherwise unfulfilling, the last thing you want to do is give them reason to confirm their suspicions. Granted, this is a generalization and there are many exceptions to the rule. For example, if you've already opened a colleague's eyes to the glory of vegan food and he or she has long since dropped misconceptions about vegan diets, it's okay to take chances and bring in something that he or she might not like. Another example of an exception to the "delicious" rule would be an agreed-upon taste test of various veggie sandwich meats over, say, a month's time. You and the testers know beforehand that there's likely to be a range in flavor and desirability. (Actually, I like the taste-test technique; it generates participation in the process, enables others to make their own choices, and to some degree conveys the variety of vegan food choices.)

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Friday, November 09, 2007

What I've Been Up To Lately: Part 1 -- Eating and Hanging Out With Friends From Canada 

Earlier this week, my wife Maureen and I had the pleasure of hosting my friends Pamela and Todd who were visiting from Ottawa, Canada. They are both superb vegan athletes (runners). Pamela is president of the National Capital Vegetarian Association in Ottawa, and editor of the newsletter.

We ate a lot but worked it off. At least they did. One of the things I most enjoyed about the four dinners during their visit was that we jointly decided they would be social meet-ups. We invited people from different circles, including athletics, activism, online forums, and rescue—and some folks who just came out for the food and socializing—and at each dinner everyone there had a chance to break bread with new and old friends and engage in lively conversation.

Pamela wrote a trip report on the vegan body-building forum. I'm the shadowy, bespectacled figure in the background in some of the photos.

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Monday, October 01, 2007

Interlude: Real-World Word Problem 

In the last post, I talked about these awesome vegan cupcakes now being offered in my area — by Natalia's Elegant Creations. And I'm telling you, they have been amazing. The peanut butter-chocolate cupcakes were...wow, I can't even describe them—they were just perfect!

So here's the thing.

The cupcakes—to my delight—are clearly labeled "Vegan." Here's my question: What if that turns some people off? Do we stay the course, say it loud and say it proud? Even if a percentage of customers think "Ew. Vegan. That's not for me?" You know how some people can be. They refuse a vegan dish, or convince themselves that they don't like it, even if they've had it before and loved it and then found out afterwards that it's vegan! (And yet they think nothing of eating a hot dog.)

So here we have a possible real-world, consequential example of the tension between being bold and straightforward about veganism and getting people to change their behavior.

What if more non-vegans try the vegan cupcakes and go "Yum!" and then "Wow—this is vegan? I never knew..." if we downplay the vegan-ness of the cupcakes? Like instead of labeling the cupcakes "Vegan Red Velvet Cupcakes" the label would say "Red Velvet Cupcakes" on the first line and underneath it would say "(Vegan)?" Or should we leave off the "Vegan" if too many people shy away from the cupcakes because of irrational fears about the V-word, and instead have a little sign on the counter that says "Ask about our vegan selections"? Or should the labels say "Dairy-free" instead of "Vegan?"

Granted, there are some caveats in this particular scenario. It's not like the choice is between offering vegan cupcakes and offering cupcakes with organic, locally produced dairy products. Also, the bakery owner will decide how to label the cupcakes; the best we can do is make polite suggestions.

But you can see how this is a microcosm of a bigger issue. Do we make "vegan" more mainstream by using the word and pushing the concept as much as possible, or do we try to formulate a message to which the most people will respond most quickly and then build on that? Would we be willing to pay the price of having some people do nothing in hope that by being direct we'll get a payoff soon enough, and presuming that some initial "no thank you"'s and irrational refusals are the price we—or rather the animals—have to pay for greater public acceptance and behavior changes—and thus reduction in animal suffering and animal exploitation—down the road?

I am leaning a certain way. But I'm interested in your thoughts. And, by the way, I'm happy to have this particular "problem."

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Friday, August 17, 2007

Progress: One Person, One Day At a Time 

This post is an update to an earlier post: To the Woman in the Coffee House Who Says "Oops, You Caught Me" When She's Eating Eggs and Sees Me:.

We kept running into each other at the coffee house. Sometimes she'd ask me a question about diet or animals. I notice often that people, when they first start considering farmed animals' interests and feel the initial pangs of disquieting internal conflict, seem more comfortable with asking a vegan what he/she thinks about various vegan-related issues rather than articulating their opinions on the matters outright. Perhaps it's too painful and immediate to ask themselves these questions, and asking the vegan is sort of a proxy for asking themselves. So I would tell her what I thought, and then I'd ask how she felt about it. And that made her think. And it gave me a chance to see where her head was at.

She asked some fairly classic questions: "Egg-Beaters, though — they aren't real eggs, right?" "Aren't some cows treated nicely? I see them on the side of the road and they seem happy." Every question is an opportunity for outreach and education, and getting people to think critically, perhaps for the first time, about the morality of their choices.

Of course, she asked what I thought about the Michael Vick case.

She would still do the guilt thing "Um, there's milk in this...sorry" but I sensed that slowly she was apologizing to herself, maybe even to the cow a little bit, not so much to me.

As the advocacy progressed, I discovered and/or became more comfortable with a few techniques that I think I'm going to use more frequently in the future:

Today, as I was getting my soy latte (in a reusable mug!), my friend was in there. She had ordered soy milk with her drink. She said, "I'm going to try and go the whole day without any dairy. This will be new to me." She added, "I know it's not much."

Are you kidding? It's huge.

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Monday, August 06, 2007

Wow - The Vegan Soft-Serve at Everlasting Life! 

Last week I tried the soft-serve non-dairy ice cream at the Everlasting Life juice bar and cafe (technically it's the Source of Life Juice Bar & Deli inside the Everlasting Life health food store). Everlasting Life is owned and run by the African Hebrew Israelites of Jerusalem, which also owns and operates Soul Vegetarian restaurants in several cities across the United States.

Anyway, I had the carob flavor and it was sensational! The following week — and on the hottest, most sweltering day of the year — I tried their cashew and almond soft-serve. Out of this world! And I'm not even a huge ice cream fan, usually.

If you like ice cream even a little, you owe it to yourself to try Everlasting Life's soft-serve. If you doubt that non-dairy ice cream can compete with dairy ice-cream, flavor-wise, check it out. Bring a hearty hunger — they don't skimp on servings.

Now a little about Everlasting Life and Soul Veg (as it's known), at least the ones in DC. They're only a few blocks apart. Each serves down home food: macaroni and cheese, greens, potato salad, and so forth. The portions are humongous and filling. Soul Veg has a more extensive menu, and I hear the Sunday Brunch at their Maryland location is superb. The DC restaurants are nothing fancy — which can be a nice change of pace. The atmosphere could not be more relaxed or laid back; it's like hanging out at a friend's house. Or maybe a friend of a friend's place.

But to return to the main point: Vegan ice cream has arrived. From here, it will only get better. If you avoid dairy for ethical or health reasons, get yourself down to Everlasting Life for a real treat. If you are vegan and have a skeptical friend, bring him or her to Everlasting Life; they will be converted, at least about this part of the diet; it will be a fun, brain-freeze wake-up call.

Almost forgot! I understand that Sticky Fingers Bakery, also in DC, serves Temptation soft-serve, and if it's anything like what I've tasted the last two weeks, I have to slap myself on the forehead and ask myself, incredulously, what I've been waiting for. And I assume there are hundreds of places, then, across the country and the world, that serve luxurious, rich, tasty non-dairy soft-serve. Enjoy!

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Friday, August 03, 2007

Wake Up and Smell the Potatoes 

This breakfast ("Braised Potatoes") got me off to a spirited start this morning. I didn't have it with a side of black bean chili, as it suggested — Good God — but rather just on its own. I substituted green onions for onion and that worked well.

This would be a good breakfast to serve to houseguests — it's a little out of the ordinary but nothing radical. The chili powder gives it some punch, but it's still mellow. May I suggest cranberry juice and dark roast coffee to round out the meal.

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Thursday, August 02, 2007

Vegan Southern Fried Chicken - Yum! 

My almost-vegan niece, the other day, was saying that just about the only animal-dish smell that gets her to thinking, "Man, that smells good...I miss that" — though not to the point of eating it, of course — is southern fried chicken.

This recipe isn't an exact replica, but it comes close. It's definitely fried! The batter has the right amount of crispiness and crunchiness, and overall the dish has a satisfying, rich, slightly tangy taste.

The protein base is seitan — nice and filling. I bought "chicken-style" seitan, already cut up into chunks; you can find this in a lot of stores these days. I fried the coated pieces of seitan in corn oil for a more authentic taste. (Remember Mazola?) Make sure the pan and oil are nice and hot!

I ate it with some rice that I cooked in vegetable broth, and a salad made with fresh tomatoes and cucumbers that our next-door neighbor gave us. I was stuffed!

My wife was on a business trip, but when she gets back, I'm going to cook up another batch. Maybe we'll have it with mashed potatoes and gravy and string beans.

And it's really simple to make!



P.S. I feel funny calling non-animal dishes "chicken," since the whole idea is that it's not chicken. But if we need to call some mock-meat dishes by their animal names for a while, to let people know which non-vegan dish it most resembles, taste-wise, and that draws more people to vegan cooking, so be it.

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Friday, July 27, 2007

Vegan Culinary Activism in 10 Yummy Steps 

When we explain to people the immense suffering inherent in almost all animal agriculture — from genetically engineered hyper-fast growth to killing newborn chicks to separating two-day old calves and their mothers to gestation crates to brutal "cullings" to grueling day-and-a-half truck rides at the end of animals' short lives to horrific tortures in the slaughter line — they often are left with helpless, numbing despair. Which is appropriate — what we do to animals every day is almost beyond belief, beyond our capacity to fathom.

That's why it's ultra-important to give people a way out, to empower them by showing how their individual actions can undo the institutionalized oppression, mutilation, commodification, and mass-slaughter of animals. Specifically, we can help others' transition to veganism be as smooth as possible by doing our best to ensure that vegan food is plentiful and widely available, by giving non-vegans ample opportunities to sample delicious food made without animal products, and by engaging in the types of food-related advocacy described in this informative and entertaining article by chef extraordinaire Isa Chandra Moskowitz: Vegan Culinary Activism in 10 Yummy Steps, which appears in the final issue of Satya magazine (RIP).

As Isa illustrates, culinary activism can be not only satisfying and easy but downright joyful.

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Friday, April 20, 2007

From PETA: How to Veganize Your College Cafeteria 

Although campus cafeterias are offering more vegan options these days than they did a generation ago, or even 10 years ago, there is still a long way to go. The encouraging news is that when tasty vegan main courses, desserts, and other dishes are added to cafeteria menus, typically students in general—not just vegans—avail themselves of these animal-friendly, usually healthy selections.

PETA has put together a concise yet quite complete online guide on how to get your school cafeteria to increase its frequency and diversity of vegan options. The guide discusses planning, resources, meeting objections, generating student and administration support, even researching potential suppliers. It stresses the benefits of working within the system but also provides tips on how to kick the campaign up a notch, e.g., through peaceful demonstrations and petitions, if the university is dragging its heels. Finally, it wisely advises activists to express thanks and appreciation to the school for any positive changes it makes. Not all institutional change has to be done through adversarial means; it may cost far less in terms of time, energy, and exasperation to bring about incremental progress through persuasion rather than coercion. But it's good to have a backup plan.

Click here to read a summary of Berkeley students' success at adding some very excellent-sounding vegan dishes to their cafeteria's daily menus. Then click on the link near the end of that short article for a more comprehensive guide to veganizing college cafeterias.



I'm currently trying to persuade some local coffee houses and bakeries to offer a wider selection of vegan choices to their customers (including me!). It's interesting; one has to look at the situation as much as possible from the viewpoint of the small business owner, and not only anticipate their concerns — economic and otherwise — but be able to present workable solutions. I'll try and report on progress, and what I think I did wrong and right, down the road.

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