Essays and Musings on Animals and Society

Tuesday, May 23, 2006

A Business Idea 

Not sure if this would work...

The company would be called something like "Compassionate Critter Control." They would help homeowners and maybe renters and landlords humanely keep unwanted animals like mice and rats out of buildings. They would probably also provide products and services related to prevention of undesired animal intruders.

Their primary service, as I imagine it, would be to identify and eliminate all possible points of entry of small animals into the building. First they would do an audit, for a modest fee, which would result in a recommended course of action and an estimate. Once they got the go-ahead to proceed, they would seal up holes and cracks in exterior walls, install baffles in chimneys, apply caulking around windows, put easy-to-remove-and-replace netting around dryer vents, and so forth. They might also clean up brush around the house and put in barriers to keep some separation between vegetation and the structure.

To add value, they could offer additional consultation and advice on keeping the dwelling less attractive to rodents and other uninvited animals. For instance, as a convenience, they might they might sell plastic food storage containers on the spot for only slightly more than you would pay at the store. They might advise homeowners to tightly cover bird seed and trim tree branches near the house. Anything non-trivial they could offer as a service.

Beyond that, it gets murky for me. But here are some possibilities:

What got me to thinking about this business idea way back was the fact that if you could keep the animals out of the building, you cut way back on the poisons, pesticides, and cruel traps. You reduce animal suffering and perhaps you help people get out of a conflict mindset (and hopefully somewhat into a co-existence mindset). The CCC trucks, advertising, methods, and literature would run contrary to the predominant portrayal of unwanted animals as merely "pests." It would inject some respect for animals and calmness into the marketplace, I would hope. What I see a lot is people going automatically to warfare mode, buying pellets and sprays and wayfarin and horrific glue traps. Some of these products cause prolonged and severe agony in their victims. They may cause convulsions and unbearable pain. I was talking to someone just the other day who was telling me about the effects of a rodenticide that had been used on the rats (not an infestation) in her apartment building; she described the animals as in delirium—she said it was difficult and somewhat sickening to watch—and vowed to never use such drastic measures herself. (That conversation was a catalyst for writing this post. Also note that pets, children, and "non-target" species can get into these poisons. My niece one time had to be medi-vac'ed to the hospital because she had inhaled some bug spray. She was unconscious when they airlifted her.)

At first I figured a company like CCC would mostly deal with homeowners, but the more I think about it, the apartment and office building market might even be better, since those establishments seem to more often have recurring, reliable, long-term revenue opportunities. I don't know.

In fact, I'm not sure about any of this. It's just a thought, an idea. If anyone thinks it's a good idea and is entrepreneurial, run with it. I'm sure there are lots of nooks and crannies and problems and "devils in the details" that I haven't thought about. Also, there might be all sorts of upsides that I haven't thought about, either. I'd be interested and grateful for any comments or criticisms, or if anyone could tell me if such a service already exists, and if it works. Or if anything like this has been considered and rejected, or tried and failed.
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